ESPN UNVEILS SPONSORS FOR X GAMES AUSTIN 2016

Photo by:  Diego Donamaria

AT&T, Coors Light, Intel and LifeProof

AUSTIN, TX – Today ESPN is announcing the sponsors for X Games Austin, taking place June 2-5 at Circuit of The Americas (COTA) in Austin, Texas, with live coverage on ESPN and ABC. AT&T, Coors Light, Intel and LifeProof join the roster of official sponsors alongside returning brands America’s Navy, Harley-Davidson, Fruit of the Loom, Monster Energy and Toyota. Additional event sponsors include Skype, TNT’s Animal Kingdom and Torchy’s Tacos.

Celebrating its third and final year at Circuit of The Americas, the premier action sports and youth cultural experience will showcase the talents of more than 200 world-class action sports athletes competing for medals and prize money, as well as feature renowned musical performances and wide-ranging interactive festival elements.

Elements featured as part of sponsor packages include on-site activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts as well as prominent positions across X Games social platforms and VIP experiences on-site.

The competition and festivities will kick off with a jump by the Navy’s Parachute Team (Leapfrogs) and a flyover by America’s Navy. In addition to hosting athlete autograph sessions, America’s Navy will provide fans with the opportunity to meet members of its special warfare team and to check out some of their equipment. Additionally, fans will be invited to take on the Navy Warrior Challenge (pull-up competition) to win custom skate decks and to test their skills at the Navy Robotics Challenge.

First-time sponsor AT&T will promote its fastest high-speed Internet up to 1 Gbps, AT&T GigaPowerSM. In addition to meeting brand ambassadors onsite, fans will be able to enjoy GigaPower’s photo booth and use its cell phone charging station. Prior to the event, consumers will have multiple ways to receive branded merchandise and tickets including visiting select AT&T retail stores and on Twitter via @ATT. On Saturday, May 21, AT&T will host a radio remote at an AT&T retail store where consumers can participate in a drawing for X Games tickets and play X Game themed video games. Select AT&T retail stores will also hold daily drawings the week of May 24th to give away 2016 X Games skatedecks.

The official beer sponsor of the competition, Coors Light will provide fans with a lounge area featuring a DJ. The brand will also be serving beers to guests 21 and older.

Supporting the competition for the second consecutive year, Fruit of the Loom will host its #getbigair campaign, promoting its breathable underwear. In addition to giving away underwear to fans, Fruit of the Loom will invite fans to simulate sky diving through a vertical wind tunnel.

In addition to sponsoring the event’s Flat-Track Racing competition, Harley-Davidson will be in the Galleria with X Games athletes teaching fans how to ride on the H-D JUMPSTART™ riding experience, hosting appearances and autograph sessions with additional X Games athletes, offering a sweepstakes to win Harley-Davidson Riding Academy, a VIP experience and a 2017 Harley-Davidson motorcycle, a lounge area to stay cool, free giveaways and more.

Following a successful integration at the X Games Aspen, Intel will bring the Intel® CurieTM module to Austin to provide real-time data on athlete tricks in the BMX Big Air, BMX Dirt and Men’s Skate Big Air competitions. The Intel technology will provide stats such as in-air rotations, jump height, jump distance, speed and force on landing which will be featured in the live broadcast and will give insights for on-air analysts to enhance the fan experience both at home and live in Austin. Intel will also have a fan experience in the Galleria, featuring a drone zone onsite where fans can fly mini drones, virtual reality/360 experiences with top X Games athletes, music tech with legendary DJ Qbert and friends, plus Intel® RealSenseTM technology where fans can get their face 3D etched into a commemorative cube or have some fun with digital face painting.

LifeProof, the No. 1-selling waterproof smartphone case in the U.S., is sponsoring the opening competition of X Games Austin, the LifeProof Moto X Step Up Final. Guests will also be able to take advantage of LifeProof’s phone-charging stations, hosted athlete signings and product giveaways throughout the weekend.

Similarly to last year, Monster Energy will feature athlete autograph signings, brand ambassadors and an outdoor lounge at the Galleria, X Games Austin’s sponsor village.

Toyota, the official automotive sponsor of the competition, will feature two of its Team Toyota athletes, Jamie Bestwick and Drew Bezanson competing over the weekend, and will host activations that will allow fans to interact with several of its most popular vehicles, including the Tacoma, RAV4, Prius, 4Runner Trail Premium 4×4 and Corolla. Additionally, the brand is bringing a stage to the event, featuring a DJ and meet-and-greet sessions with select athletes.

The official late night show of X Games Austin X Games Extra Presented by Skype will air nightly on ESPN2 and will be available on WatchESPN and XGames.com. X Games Extra is an opportunity for fans to engage with gold medal winners, X Games talent and industry influencers.

Fans will also have the opportunity to browse product displays and on-site activations in the overall seven festival villages at X Games Austin provided by Sour Punch, Texas Pete, Marvel, Moose Toys, Paqui Chips
TNT Animal Kingdom, Disney’s Mickey Mouse and NEFF, Torchy’s Tacos, GigaPowerSM, AT&T GoPhone, Crossy Roads, Kingdom Hearts, Triple 8, Onewheel, Diehard, ESL, HTC Vive, Braven and Incase.

ESPN and ABC will televise a combined 21 hours of live X Games Austin content in high-definition from June 2-5, 2016. An additional 5.25 hours of competition will be carried exclusively on WatchESPN, as well as the latest coverage across ESPN digital platforms, including XGames.com, the X Games app, and X Games pages across Twitter, Facebook, Instagram, Snapchat and more. Following X Games Aspen, ABC will deliver four hours of anthology programming on Saturday, June 11.

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Kristelle Maguire
Photographer, writer, and editor.

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